Senior Product Designer & Team Lead, end-to-end, AI-accelerated product design for B2B/B2C SaaS
Hi, I'm Cansu. I currently lead the design team at TrueNode and support the growth initiatives at Europe's largest pharmaceutical company (under NDA). My work focuses on driving user-centered innovation, strategic thinking, and delivering measurable results where design aligns seamlessly with business goals.
UX/UI Design
Product Strategy
Design Systems
Design Ops
AI Assisted Design
Growth
Design Workshops
Responsive Web
Product Roadmaps
Accessibility
User Research
Mentoring
Goals / KPI's Definition
BAT, HofPortal Web App and Native App
Transforming efficiency with real-time pricing, precise cost calculations, and a seamless user experience across web and mobileRead case study
Biggest Online Pharmacy Player in Germany (under NDA)
Collaborating on UX initiatives and growth strategies for a leading European pharmaceutical company that serves over 8 million active customers with a wide selection of online over-the-counter medications, beauty products, and personal care items.Read case study
SanHilda, the platform for holistic health
Creating the San Hilda platform to bring together people looking for alternative healing with experts in holistic and spiritual practices.Read case study
B2B Platform for freelancer developers to seek projects
Building a freelancing platform specifically for the Latin American market, designed to connect innovative small and medium-sized businesses (SMEs) with talented freelancers.Read case study
WELBY, Voice User Interface Design
Welby is an emotionally intelligent voice assistant designed to provide personalized daily coaching and support.Read case study
Selected Impact
~20%HDI Seguros, Launch in <3 months5,000+ launch users • ~20% initial conversion (mobile funnel optimized via rapid tests)
50k+BAT, 2 weeks post-launchPricing platform redesign & relaunch • 50k+ price requests and 500k+ calculations (1.2M+ events)
>10MLeading Online PharmacyActive customers, structured A/B testing across key services, conversion up, new revenue streams
Delivered while leading squads at TrueNode; metrics shown as rounded deltas.
Get in TouchFeel free to reach out for collaborations or just to say hello!